SEMrush is one of the most popular today's SEO software packages and why? This is an outstanding package and all at a very reasonable membership price of SEO and content marketing tools. In this SEMrush Review, I will show you their features one by one.

Who is SEMrush for?

There is something here for everyone. SEMrush can help freelancers and small businesses with all of their SEO needs, from technical SEO to rank tracking.

Large enterprises will also appreciate the large range of sophisticated tools accessible. Businesses at the enterprise level may choose to combine SEMrush with other, more specialized tools to achieve best-in-class coverage for all requirements.

With such a long number of features, this is always a difficulty. Being the market leader in so many different areas of SEO is impossible. SEMrush is a challenger in the majority of them and the leader in a few others, as we will see below.

SEMrush’s features

SEMrush's features are classified on its website depending on potential clients' areas of interest, as shown in the screenshot below.



This site covers every area of search marketing, including local SEO and link building.

SEMrush users must be skilled in determining which features to prioritize for their business and ensuring that the data they see in the platform is used to make actual improvements to their online presence.

In this review, we look at the noteworthy features of this large assortment.

Keyword Magic

Keyword Magic, as the name implies, is intended to equip marketers with supernatural skills. All you have to do is enter a target keyword or URL, and the program will do the rest of the work for you in terms of finding fresh keyword prospects.

It starts with a screen that looks like this:


When you select a target market and click the Search button, a massive table of metrics appears right away.


This is a crucial element of the platform, and all users are likely to utilize the SEMrush keyword tool on a frequent basis.

The traffic estimate provided by SEMrush might be improved. It uses the search volume for a query to estimate how much traffic a site receives based on its current ranking position. No keyword tracking tool, in my experience, is totally accurate in this area, but SEMrush is less dependable than Ahrefs.

Link analysis

Yes, links are still important for SEO. When relevant, authoritative sites connect to your domain, it indicates that your site must likewise provide value.

When put in this manner, it appears easy, but link-building is a tremendously complex field.

SEMrush's index contains over one billion referring domains and over 31 trillion links in total. That is obviously a large amount of information, but it does not exactly match the index of links that Google sees.

Within the SEMrush dashboard, you can integrate SEMrush data with links from other tools, such as Google Search Console and Majestic, to get a more full picture of your backlink profile. This is extremely useful when a company wants to conduct a comprehensive backlink audit.

These links, of course, are only as beneficial as the influence they have on SEMrush users. As shown in the example below, the link analysis dashboard generates charts that show the quantity and quality of links pointing to the selected domain.


This will assist you in determining the strengths and shortcomings of your existing plan before deciding on your future steps. SEMrush has begun to develop features that help identify new link targets, but you can also accomplish this by examining the links that drive competition performance.

Domain link profiles may be compared side by side, and the sophisticated filters are excellent for diving deeper into the data.

All of this data may now be exported to Google Data Studio, but only if you have a Business subscription. This is excellent for tracking the impact of links on traffic and sales.

Overall, link analysis continues to be a notable element in the SEMrush toolbox.

SEO Writing Assistant

At first look, the content analysis does not lend itself to the same type of study as link building. Of course, data is required to calculate the quality of a piece of material, but there is more to this judgment.

While data is objective, humans make subjective, personal decisions. If 100 people search for the same thing, they may each have a distinct sense of what a "good" search result should look like.

Despite its great resources, Google has struggled with this challenge. To make the process easier, Google has traditionally relied on keywords to determine the relevancy of an article to a search query. The quality of the content is then determined by hundreds of parameters, however, inbound links have traditionally been employed as an indicator. This technique paved the way for spam, with firms jamming keywords into the material and purchasing links to fool the system.

Google has considerably enhanced its grasp of language through a slew of artificial intelligence advancements and attention-grabbing algorithms.

Businesses were aware that the keyword-led strategy was a ruse, but it was at least somewhat predictable. SEMrush has created a writing assistant to restore some of this dependability to SEO content creation.

You can enter your own content into the program or utilize the plugins for Google Docs and WordPress.



To put it gently, if you follow these instructions to the letter, you are unlikely to win a Pulitzer Prize. Because they are oversimplified and general, you should treat them as broad guidelines rather than rigorous laws.

SEMRush Sensor

SEO is a very volatile industry. As soon as you believe you've nailed down crucial ranking positions, Google releases an update that upends your entire business.

While it is true that adhering to best practices and supporting your users will result in rewards, in the end, there will be unforeseen changes along the route.

Businesses have historically been sluggish to detect, let alone respond to, these changes. SEMrush monitors the SEO landscape for significant deviations and publishes a daily report on the findings.


This feature also provides analysis of “SERP feature occurrence,” which means it tracks the various sorts of material that appear for each query. If you own a business insurance company, for example, knowing if Google suddenly starts providing more images for your target queries might be handy.

You may then design new assets to fit this user intent and drive more traffic your way. This is another area where SEMrush can help you gain a competitive advantage.

SEMrush’s ease of use

SEMrush has always acknowledged that its products will be utilized by anyone other than SEO professionals. The information it contains is useful for social networking, paid search, and market research.

Rather than an in-depth examination, users frequently desire a rapid glimpse of the performance. Most apps need the user to enter only a keyword or a URL to access a plethora of digestible visualizations.

However, there is still a learning curve for more dedicated users. SEMrush includes a lot of proprietary metrics with its own naming standards that may take some time to become accustomed to. It is also necessary to have some SEO understanding in order to prioritize the various elements and make sense of the figures. There is some advice on the platform, but as SEMrush adds more complexity, this should be emphasized more.

SEMrush’s pricing

On the website, SEMrush pricing offers three monthly subscription choices. The
  • Pro: $99.95/month for one user, which includes access to all core features. This service is suitable for freelancers and small businesses, as it includes three projects and 250 keyword metric changes every month. For an extra $70 per month, you can add one user to this package.
  • Guru: $199.95 a month for a single user. This raises the amount of keyword metric updates each month to 1000 and adds historical data dating back to 2012. The addition of this feature alone makes the Guru subscription a worthwhile purchase for slightly larger enterprises. You can add up to two more users for $140 per month each.
  • Business: For one user, the monthly fee is $399.95. At this price point, SEMrush is competing with enterprise SEO tools like BrightEdge and Conductor. SEMrush Business supports crawling of up to 100,000 pages per project, connectivity with Google Data Studio, and a number of advanced content marketing capabilities. You can add up to nine more users for $140 per month each.


There are two other alternatives. The Enterprise package is only available upon request, whereas the SEMrush free license allows for up to ten requests every day.

The latter is ideal for firms that do not require this tool to track or monitor their SEO success. For businesses who want to experiment before they buy, the SEMrush free trial is also an excellent alternative.

SEMrush price options are best suited to small teams and freelancers. There is fantastic value on offer for these customer categories, however, larger firms may quickly incur additional fees and may want to compare SEMrush to other corporate choices available.

SEMrush’s support

The SEMrush blog and related resources are among the best on the market right now. There is a help center and a podcast, as well as the SEMrush Academy, which is excellent.



SEMrush offers phone, email, and live chat help for technical support. Because most support information is contained in the footer, these are not as visible as they could be in the main interface. Having said that, having three alternatives is a wonderful addition that compares fairly to many competitors.

Benefits of SEMrush

Every facet of SEO is covered by SEMrush's tools. It actually has more than one. SEMrush will assist you in achieving better results on any project, from local SEO listings to creative content marketing.

A comprehensive SEO software suite

SEMrush is a powerful suite of SEO and digital marketing tools. The dashboard is simple to use, the data sets are extensive, and the reporting choices are trustworthy.

As stated in the opening, it is impossible to excel in every aspect of search marketing technology. SEMrush, among other things, is excellent for keyword research, competitive analysis, and link-building. However, it is not the industry leader in technical SEO or local SEO.

SEMrush, in general, has something to offer businesses of all sizes. With such a low fee for so many capabilities, it's simple to see why this SEO tool is so popular.


Frequently asked questions for SEMrush

Where does SEMrush get its data?
SEMrush does not reveal its whole list of partners, but it does collaborate with a number of data providers to build its reports.

Is SEMrush free?
For SEMrush, there is a free plan available. It is a scaled-down version of the paying plans, but it is still beneficial for small enterprises.